Nintendo

What This Book Covers

1. Chapter One - Before the Mushroom
2. Chapter Two - Insert Coin
3. Chapter Three - NES: The Entertainment Takeover
4. Chapter Four - Console Wars Begin
5. Chapter Five - Handheld Supremacy
6. Chapter Six - The N64 Era: 3D and Chaos
7. Chapter Seven - The GameCube and the Struggle Years
8. Chapter Eight - Dual Screens, Double Down
9. Chapter Nine - Wii Are Back
10. Chapter Ten - The Dark Wii U Era
11. Chapter Eleven - Switch On: The Revival
12. Chapter Twelve - More Than Games
13. Chapter Thirteen - Power Behind the Pixels

Excerpt

CHAPTER ONE Before the Mushroom KYOTO, JAPAN. 1889. A man named Fusajiro Yamauchi opens a small business. Not to make games. Not to sell consoles. He’s making… cards. Hanafuda, to be exact. Colorful, hand-painted playing cards used for gambling, games, and occasionally, organized crime. (Hi, Yakuza.) This is Nintendo’s first hustle, a company born in shadow in an era when Japan was still finding its modern footing. And this little card shop? It would never die. Nintendo reinvents itself again and again, like a video game boss with infinite phases. Fast forward through the early 1900s, Nintendo dabbles in all kinds of shit: taxis, novelty food products, and even love hotels (yes, that kind...