Campus, Inc.
How American universities transformed from centers of learning into corporate brands that market dreams, sell debt, and turn sports into spectacle.
Reading progress can be saved on this device. Account tools are available if you sign in.
Chapters
10 total- 01Chapter One - The First Halls
- 02Chapter Two - Knowledge for Kings
- 03Chapter Three - The American Experiment
- 04Chapter Four - From Bookish to Big-Time
- 05Chapter Five - The Cost of Belonging
- 06Chapter Six - The Great Sorting Hat
- 07Chapter Seven - The Debt Machine
- 08Chapter Eight - The Alternative Track
- 09Chapter Nine - Sports, Scandals, and the Spectacle
- 10Chapter Ten - What Was It All For?
Edition notes and short pages
Campus, Inc.
Campus, Inc.
A History of Colleges and the Business of Success
by James Johnson
Dedication
To every student who signed the loan paperwork thinking they were buying a future.
This one's for you.
ACKNOWLEDGMENTS
THANKS TO EVERY teacher, dropout, advisor, rebel, overachiever, and quiet observer who saw the cracks in the system and kept asking questions anyway.
And to the ones still inside the machine — may this book hand you a flashlight.
ABOUT THE AUTHOR
JAMES JOHNSON IS the author of over 150 books, most of which are just asking questions. He writes about power, perception, culture, and the systems we pretend are normal.
COPYRIGHT
© 2025 JAMES JOHNSON. All rights reserved.
This book is a work of nonfiction and cultural analysis. While every effort has been made to ensure factual accuracy, some details have been summarized, paraphrased, or presented with narrative flair to improve clarity and comprehension. The author is not affiliated with any university, government, or financial institution — and frankly, that’s probably for the best.
This book is not intended as financial advice, legal counsel, or career guidance. It is not anti-college. It is pro-awareness.
Read critically. Question everything. Especially the parts that feel comfortable.