KFC

What This Book Covers

1. Chapter One - Sanders, Before the Sauce
2. Chapter Two - The Chicken That Changed It All
3. Chapter Three - Colonel by Branding
4. Chapter Four - Recipe for Expansion
5. Chapter Five - Buckets of Gold
6. Chapter Six - Selling the Bird
7. Chapter Seven - The Lawsuit Years
8. Chapter Eight - Fried and Multiplied
9. Chapter Nine - The Bucket Wars
10. Chapter Ten - The Man Becomes the Meme
11. Chapter Eleven - The Secret Stays Secret
12. Chapter Twelve - Legacy in a Bucket
13. Chapter Thirteen - Bonus: The Gospel of Fried Chicken

Excerpt

CHAPTER ONE Sanders, Before the Sauce BEFORE HE WAS the Colonel, he was just Harland. No white suit. No secret recipe. No fried chicken. Just a kid born in 1890 in a one-room shack in Henryville, Indiana, with a name that sounded more like a banker than a bucket-slinger. His dad died when he was five. That was it. Childhood over. He dropped out of school in sixth grade, went to work full time, and never looked back. If you want to understand KFC, don’t start with the chicken. Start with the chaos. Harland Sanders didn’t have a career. He had a collection of jobs. Farmhand. Mule-tender. Railroad worker. Streetcar conductor. Blacksmith. Soldier. Insurance salesman. Steamboat pilot. Law...