Disney

What This Book Covers

1. Chapter One - Once Upon a Time
2. Chapter Two - Oswald, Betrayal, and the Birth of Mickey
3. Chapter Three - The Princess and the Risk
4. Chapter Four - Wartime Walt
5. Chapter Five - Theme Park Visionary
6. Chapter Six - The Mouse Takes the Airwaves
7. Chapter Seven - The Kingdom and the Corpse
8. Chapter Eight - The Lost Years
9. Chapter Nine - The Eisner Era: Renaissance and Ruthlessness
10. Chapter Ten - Pixar, Steve Jobs, and the Mouse Merger
11. Chapter Eleven - If You Can’t Beat Them, Buy Them
12. Chapter Twelve - The Subscription Empire
13. Chapter Thirteen - The Mouse Gets Mean
14. Chapter Fourteen - The Disney Formula
15. Chapter Fifteen - The Empire Wobbles
16. Chapter Sixteen - Happily Ever After?

Excerpt

CHAPTER ONE Once Upon a Time BEFORE THE MOUSE, the movies, and the empire, there was a broke kid in Missouri with a pencil and a dream. Walter Elias Disney was born in 1901, in Chicago, but he grew up in Marceline, Missouri. A small-town patch of Americana that would later inspire everything from Main Street U.S.A. to the entire vibe of Disneyland. His childhood? Not magical. His dad, Elias Disney, was strict, frugal, and convinced that hard work was its own reward. Walt and his brother Roy delivered newspapers at dawn, trudged through snow, and barely made ends meet. Walt escaped into drawing. Obsessively sketching animals, trains, and people. He found early gigs making cartoons for school...