Foreword

FOREWORD

IF I WERE evil—and I’m not—but if I were…

I wouldn’t start a religion. Too much paperwork.

I wouldn’t start a war. Too many drones.

I’d start a sales company.

Not a real one. Not with salaries, or HR, or... morals. No, I’d start the kind that eats twenty-year-olds alive and burps out “entrepreneurs.” The kind where “family” means you take the blame, and “culture” means I make the money.

I’d make them knock doors. Not for a couple hours. All day.
I’d dress it up like freedom.
Give them polos. Give them “teams.”
Give them hype music and gratitude meetings and carefully scripted lies.
And if they burned out? I’d call it growth.

If I were evil, I’d do all that.

But I’m not.

So let me just tell you how I’d do it—you know, if I were.