Chapter One - Recruitment Season (A.K.A. The Harvest)

CHAPTER ONE

Recruitment Season (A.K.A. The Harvest)

IF I WERE evil, I’d start in Winter. That’s when the prey’s at its weakest.

Christmas is over. Classes are dragging. Rent’s due. Dreams are fuzzy. Resolutions are fresh.
It’s the perfect cocktail of broke, hopeful, and desperate.

I’d throw out a net. Not a big one—just a few DMs. A few “job postings.” Just enough bait to snag the right kind of fish. Not the guy with a résumé. Not the girl with a plan.
No, I’d want drifters. The ones who say “I’m just figuring things out right now.”
The ones who want “opportunity,” but don’t know what it smells like.

If I were evil, I wouldn’t call it sales. No, no. That’s too honest.
I’d call it “Leadership.”
“Entrepreneurship.”
“Be Your Own Boss.”

I’d show a kid in front of a Lambo and call him a “top rep.”
Never mind that he’s leasing it. Never mind he hasn’t made a sale in two weeks.
I’d show a whiteboard full of names. I’d circle a few.
“Golden Door Winner.” “Rookie of the Year.” “Seven-Figure Summer.”
Big words. Big hype. No context.

And if they asked what the job actually is?

I’d say, “Let’s get you in for an interview.”

I’d rent out a small office space—preferably a coworking spot with a glass wall and one bathroom. I’d bring a Bluetooth speaker and a folding table. That’s culture. That’s home.

I’d get my best reps—the loud ones—to fill the room.
Have them shout out “LET’S GO” every time someone walks in.

I’d dim the lights. I’d crank the music.
Then I’d walk out and say:

“What if I told you one summer could change your life?”

They’d believe me.

Because if I were evil, I’d know the truth:
Sales is just hope, monetized.