Chapter Nineteen - Burnout Insurance — Lease the Porsche

CHAPTER NINETEEN

Burnout Insurance — Lease the Porsche

IF I WERE evil, I’d know you’re going to burn out.

That’s not an if. It’s a when.

So I wouldn’t bother preventing it—I’d plan around it.

I’d build an entire system that expects my rookies to collapse within 4 to 6 weeks. I’d design for turnover. I’d count on it.

But you know who can’t burn out?

The face of the company.

The god-tier legend. The one that everyone sees on stage. The one who defied the odds.

You need a living myth to keep the dream alive.
You need a walking billboard of success.

That’s why—if I were evil—I’d lease the Porsche.

I wouldn't buy it. Buying is about ownership. Leasing? Leasing is about optics.

I don’t need to build real wealth. I just need to rent the image of wealth.

Let me roll up to morning meeting in a supercar and say,
“Don’t worry, you’re next.”
Let me post it on Instagram with a caption like
“Hard work pays off.”

Let me never mention the lease terms.

If I were evil, I’d use the car as a sedative.

Something to distract the team from the fact that they’re eating gas station trail mix for dinner.

Because when you’ve got a golden chariot in the parking lot,
who’s gonna question the cult?

Who’s gonna realize that every “promotion” comes with more debt?
Who’s gonna ask why every legend owns nothing but a polo and a dream?

No one. Because I’d give them hope.
And hope is better than money.

If I were evil, I’d put all the money into the illusion.
Nice cars, flashy posts, big promises.

And when you burn out?

Well, I’ve already replaced you with the next rookie who saw the car.