Chapter Four - Build the Farm: Recruiting the Rookies

CHAPTER FOUR

Build the Farm: Recruiting the Rookies

IF I WERE evil, I’d know that sales doesn’t scale. Recruitment does.
You can only knock so many doors in a day. But if I control 100 people knocking for me? That’s a kingdom.

So I’d build a farm.

I’d start with the easiest prey: college freshmen and high school seniors with something to prove. I’d look for athletes who just missed scholarships. First-generation students. People who were raised to say “yes, coach.” People with fire but no compass.

I’d target them at the right time—January. New Year, new hustle. That’s when the resolutions are fresh, and everyone’s still pretending they’re going to change their lives.
I’d reach out through referrals, social media, campus reps, and word of mouth. I’d incentivize my rookies to bring in more rookies. Maybe, offer some free tech and merch.

And I wouldn’t sell a job. I’d sell a mission.
“This isn’t for everyone.”
“This will be the hardest thing you’ve ever done.”
“We only take killers.”
I’d turn it into a test of masculinity. A rite of passage. A brotherhood. A sorority. A proving ground. Because if I can turn the interview into an initiation, you’ll never question it again.

The best part? I’d put my newest rookies in charge of the next batch.

If I were evil, I’d build a pyramid. But I’d disguise it as leadership.

“Promote from within” is how I’d spin it. Give a 20-year-old with a nice jawline a fancy title, and he’ll sell the dream harder than I ever could.
Team Leader. Assistant Manager. Recruiter. Regional Trainer.

That’s how you scale:

• One team becomes two.
• Two becomes five.
• Five becomes thirty.

Now I’ve got an army.
And the best part? They pay me to join.