Chapter Fifteen - The Hall of Ghosts — How to Prime a Neighborhood with Broken Feet

CHAPTER FIFTEEN

The Hall of Ghosts — How to Prime a Neighborhood with Broken Feet

IF I WERE evil, I’d never let you stay in a neighborhood long enough to make it yours.
No, no—I’d rotate you out every day.

Why?

Because I wouldn’t want you to succeed.
Not too much. Not independently.
And not without me.

I’d give each rep one neighborhood per day.
Drop them off.
Pick them up.
Never let them return.

And if you do make a sale?

Oh—don’t worry.
We’ll take care of that for you.

You don’t need to go back.
You don’t need to follow up.
You don’t need their number.
You don’t need to build anything.

“Put it in the app.”
“We’ll reach out.”

If I were evil, I’d design my system around burning you out.

Because you’d walk for 12 hours in the heat.
You’d knock 150 doors.
You’d get ignored, rejected, and lied to.

And then I’d send in my closers.

My managers.
My killers.
The guys I trust.

They’d roll in with the car.
Smooth pitch.
Clean clipboard.
Fresh energy.
Polished script.

They’d look like heroes.
You’d look like desperation in sneakers.

Because you’d been priming the neighborhood all day.
Warming the leads.
Softening the objections.

And when they finally say:

“We already talked to someone...”
“He wasn’t very clear...”
“We weren’t sure…”

That’s when I’d send in the closer.

And he’d say:

“I’m the field manager. Let me take care of it for you.”

Boom.
Sale closed.
Commission diverted.

And if you ask about it?

“It must’ve been an accident in the system.”
“We’ll check with the office.”

But you never hear back.
And it’s your pitch that trained the app to follow up.

If I were evil, I’d run an army of unpaid scouts.
I’d use them to map the terrain.
Log the interests.
Collect the emails.

And then I’d send in my generals to finish the war.

You’d think you were failing.
But really, you were just bait.

And all the gold went straight into the vault upstairs.