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The Dopamine Goblin cover
Mind & Behavior +1 more

The Dopamine Goblin

How dopamine-driven design in social media, dating apps, and porn hijacks our brains to keep us endlessly swiping, scrolling, and clicking.

57 min readReading time
21Sections
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Chapters

21 total
  1. 01Chapter One - The Sales Rep in Your Skull
  2. 02Chapter Two - The Molecule of More
  3. 03Chapter Three - Lab Rat Enlightenment
  4. 04Chapter Four - The Incentive Machine
  5. 05Chapter Five - Goblin Economics
  6. 06Chapter Six - The Hook Model
  7. 07Chapter Seven - Social Media: The Infinite Casino
  8. 08Chapter Eight - Porn: The Short-Circuit
  9. 09Chapter Nine - Dating Apps: The Swiping Slot Machine
  10. 10Chapter Ten - Streaming: The Treadmill
  11. 11Chapter Eleven - Shopping: The Hit Before the Crash
  12. 12Chapter Twelve - Food: The Goblin Diet
  13. 13Chapter Thirteen - Gaming: The Infinite Achievement Factory
  14. 14Chapter Fourteen - Drugs: The Chemical Shortcut
  15. 15Chapter Fifteen - Everything Else (Just in Case You Were Wondering)
  16. 16Chapter Sixteen - Hijack the Monkey
  17. 17Chapter Seventeen - Superstimuli
  18. 18Chapter Eighteen - Addiction by Design
Show 3 more sections
  1. 19Chapter Nineteen - The Collapse of Control
  2. 20Chapter Twenty - Goblin Society
  3. 21Chapter Twenty-One - The Goblin Isn’t Evil
Edition notes and short pages
Dedications, notices, acknowledgments, author notes, and short passages from this book.

The Dopamine Goblin

The Dopamine Goblin
How a Molecule Hijacked the World

by James Johnson

Dedication

For everyone who thought they were broken.
You weren’t.
The game was rigged.

ACKNOWLEDGMENTS


THANKS TO THE neuroscientists, whistleblowers, and dopamine dealers who helped reveal the system, even when they didn’t realize it. And thanks to everyone who read this book and felt something click. You weren’t imagining it.

Also: gratitude to the dopamine itself. You little bastard.
Without you, none of this would exist.

ABOUT THE AUTHOR


JJ IS THE author of over 250 books and the architect of a publishing empire dedicated to exposing systems, decoding power, and telling the truth louder than the noise. His work blends sharp analysis, cultural commentary, and Trojan horse storytelling to reach readers who know something isn’t right and are ready to see what actually is.

He writes fast, thinks faster, and hasn’t scrolled social media in minutes.

COPYRIGHT


© 2025 JAMES JOHNSON All rights reserved.
No part of this book may be copied, reproduced, distributed, or transmitted in any form or by any means without the prior written permission of the author, except for brief quotations used in reviews, commentary, or educational settings.

This book is for educational and informational purposes only. It is not intended to diagnose, treat, or cure any medical, psychological, or behavioral condition. The author is not a licensed medical professional. Consult your doctor or qualified healthcare provider for personalized advice.

Product names, platforms, or trademarks mentioned in this book are used under nominative fair use for commentary and critique. This work is not affiliated with, endorsed by, or sponsored by any companies or entities named herein.