The Dopamine Goblin

What This Book Covers

1. Chapter One - The Sales Rep in Your Skull
2. Chapter Two - The Molecule of More
3. Chapter Three - Lab Rat Enlightenment
4. Chapter Four - The Incentive Machine
5. Chapter Five - Goblin Economics
6. Chapter Six - The Hook Model
7. Chapter Seven - Social Media: The Infinite Casino
8. Chapter Eight - Porn: The Short-Circuit
9. Chapter Nine - Dating Apps: The Swiping Slot Machine
10. Chapter Ten - Streaming: The Treadmill
11. Chapter Eleven - Shopping: The Hit Before the Crash
12. Chapter Twelve - Food: The Goblin Diet
13. Chapter Thirteen - Gaming: The Infinite Achievement Factory
14. Chapter Fourteen - Drugs: The Chemical Shortcut
15. Chapter Fifteen - Everything Else (Just in Case You Were Wondering)
16. Chapter Sixteen - Hijack the Monkey
17. Chapter Seventeen - Superstimuli
18. Chapter Eighteen - Addiction by Design

Excerpt

CHAPTER ONE The Sales Rep in Your Skull HE’S NOT A metaphor. He’s real. He lives in your head. And he’s always pitching something. Every moment of your life, you’ve had a salesman whispering in your brain. He doesn’t speak in words. He doesn’t wear a tie. But he’s always there. Tapping his clipboard, waving shiny futures in front of your face, pushing you forward with promises he has no intention of keeping. His name is dopamine. And if you think you understand him, you don’t. Most people think dopamine is pleasure. It’s not. It’s pursuit. It’s anticipation. It’s that itch in your chest that says something better is coming, just keep going! He’s the feeling that makes you check your phone...