Chapter Nine - I Love Hitler

CHAPTER NINE

I Love Hitler

BY LATE 2022, Kanye West’s public image was hanging by a thread.
Then he lit the match himself.

It started on October 8, 2022. Kanye tweeted:

“I’m a bit sleepy tonight but when I wake up I’m going death con 3 On JEWISH PEOPLE…”

The tweet went viral instantly.
It wasn’t a slip. It wasn’t satire.
It was the opening shot in what would become the most destructive period of his career.

Instead of apologizing, Kanye went on a media blitz.
He appeared on podcasts, news shows, and YouTube streams — doubling down on antisemitic rhetoric.

The low point came in December 2022, when he went on Alex Jones’ Infowars and said:

“I see good things about Hitler… Every human being has something of value that they brought to the table, especially Hitler.”

Even Jones — a conspiracy theorist who once called Sandy Hook a hoax — looked uncomfortable.
The clip spread everywhere. The outrage was universal.

The fallout was immediate and brutal:

• Adidas ended their billion-dollar Yeezy partnership, instantly wiping out most of Kanye’s net worth.
• Balenciaga severed ties.
• Def Jam cut him loose.
• His talent agency dropped him.
• Streaming platforms quietly started downranking his music.

In a matter of weeks, Kanye went from billionaire to persona non grata.

Kanye didn’t hide.
He started appearing in public wearing full-face masks — sometimes ski masks, sometimes elaborate couture pieces that made him look like a villain from a dystopian film.

The mask wasn’t just a fashion choice.
It was a shield — from paparazzi, from judgment, maybe even from himself.

The difference between this scandal and all the others?
This time, there was no comeback single, no tour, no viral redemption arc.
For the first time in his career, Kanye seemed genuinely exiled from the culture he’d dominated for two decades.

And yet… the story still wasn’t over.