COLOR

What This Book Covers

1. Prologue
2. Chapter One - A World Without Names
3. Chapter Two - The Science of Sight
4. Chapter Three - The Illusion Machine
5. Chapter Four - The Purple That Ruled the World
6. Chapter Five - The Painter’s Curse
7. Chapter Six - A Flag, A Uniform, A War
8. Chapter Seven - Red: Lust, Blood, and Stop Signs
9. Chapter Eight - Blue: The Color That Came Last
10. Chapter Nine - Green: Life and Death
11. Chapter Ten - Yellow: God, Gold, and Cowardice
12. Chapter Eleven - Black and White: The Myth of Opposites
13. Chapter Twelve - The Psychology of Purple
14. Chapter Thirteen - Crayons, Pixels, and Pantone
15. Chapter Fourteen - Why Fast Food Is Red and Yellow
16. Chapter Fifteen - The Colors You Can’t See
17. Chapter Sixteen - When the Rainbow Breaks
18. Chapter Seventeen - Beyond the Spectrum

Excerpt

PROLOGUE BEFORE IT’S A color, it’s a wave. Before it’s a wave, it’s a ripple in the invisible. And before any of us had named it red, green, blue, or violet, it was just light. Radiation. Vibration. Energy flickering across a void. Everything you’ve ever seen? Everything you’ve ever felt, tasted, noticed, remembered, and recognized? It only exists because light hit something and bounced into your eyes. That’s color. That’s all it is. Light, hitting stuff. But that little trick? It built the entire visual world. From sunsets and traffic lights to flags, fruit, fungus, and paintings of god. Color is everywhere. Color means everything. And almost nobody knows what it actually is. Color is not...